The four P’s of Online Marketing or Digital Marketing

Marketing has changed because the audiences have changed. We have access to information now like never before, and may key activities relating to business are conducted online that’s why digital marketing has become such popular discussion.

The four P’s include Product, Price, Promotion and Place resulting in sales and profit growth.

Product- What are you Selling?

The first of the Four Ps of marketing is product. Whether you sell custom pallets or wood products or provide luxury accommodations, it’s imperative that you have a clear grasp of exactly what your product is and what makes it unique before you can successfully market it.

Price- How much you are selling it for?

At any time, Price is the most important ingredient in making a purchase decision. It is the amount any organization or firm charges customers for a particular goods or services. Price is critical because it influences the customer value. Product should be adequately priced for the market place.

Promotion- How will customer hear about your product?

Promotion incorporates the distinct manners in which you tell the consumer about your product. Today ,the lion’s share of digital marketing is measured and driven by analytic ROI (Return on Investment), email marketing, content marketing and social media.

Place- How will they get it?

Place is all about knowing where your customer is, and carefully inserting your product in that space so that they will find it, be interested and eventually buy.

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